For two years, I’ve been Opulent Apparel’s go-to designer and creative strategist, collaborating directly with their team and founder to craft campaign visuals, develop brand storytelling, and shape the look and energy of their collections.

• Campaigns: Built cinematic posters, bold promotional assets, and sharp editorial layouts that elevate each collection’s release.

  
  

• Creative Direction: Guided photoshoots, curated image treatments, and developed scalable grid systems - ensuring consistency and distinction.

  
  

• Social Media: Produced monthly content for Instagram and other social platforms, helping to drive engagement, hype, and brand loyalty | see Instagram @opulentappareluk

  
  

• Real-Time Process: Each campaign is built from live collaboration - no rigid briefs, just creative momentum: calls, reviews, and quick direction, ensuring the visuals stay fresh, responsive, and on-brand

Visuals:

• Structured, editorial campaign posts (see Instagram for recent collections and stories)

• Cinematic product launch videos and look-books

• Grid-based layouts & type systems for distinctive social visuals

Impact:

• Supporting successful monthly product drops

• Building brand identity and loyalty across thousands of engaged followers

• Keeping Opulent Apparel’s feed cohesive, sharp, and instantly recognisable

• Ongoing collaboration drives fresh visual storytelling and keeps the brand top-of-mind